Small Business Automation

Turn more leads into paying customers.

One AI-powered platform that answers every call and message, follows up, books appointments, manages your reviews, and helps you get paid. Set up and managed by me.

9:41●●●
VB
Your Business
Online now
Hi, do you handle water heater replacements? Mine's leaking.
Hi! Yes, we do. Is it still leaking, or has it slowed down? I can get someone out today.

Example conversation

Small business automation, CRM, and AI in one place.

Slow replies

Customers often go with whoever gets back to them first. You're on a ladder when the message comes in.

No follow-up

Estimates go out and nobody checks back. Old leads sit forgotten.

Too many tools

Calls on your phone, texts in another app, a calendar, a spreadsheet, a review site. Nothing talks to each other.

No idea what's working

Which ads, which pages, which follow-ups actually bring in paying customers?

How SecondShift works

One platform for the whole journey.

Attract

Landing pages, forms, ads, and social bring leads in.

Respond

AI answers calls, texts, and chats in seconds, 24/7.

Follow up

Automatic texts and emails until they're ready.

Book

Customers pick a time; reminders cut no-shows.

Get paid

Send estimates, invoices, and text-to-pay links.

Grow

Ask for reviews and bring past customers back.

Everything you need to win more customers.

One login, one app, one inbox — instead of five tools that don't talk to each other.

Attract more leads

Bring in more of the right customers.

  • Landing pages and lead-capture forms
  • Website chat widget
  • Social media posting and scheduling
  • Email and text marketing campaigns
  • Ad lead capture (e.g. Facebook lead forms) straight into your pipeline

Respond instantly with AI

Every call, text, and chat answered.

  • AI Receptionist (Pro or add-on) — answers your phone 24/7, qualifies, and booksincluded
  • AI text & chat — replies on text, website chat, Facebook, and Instagram
  • Missed-call text-back (included in every plan)included
  • Trained on your services, service area, hours, and FAQs

Follow up and close

Turn conversations into booked jobs.

  • CRM and visual sales pipeline
  • Automated follow-up sequences
  • Online booking with confirmations and reminders
  • Estimates, invoices, and text-to-pay

Grow and keep customers

Get more from every customer you've earned.

  • Automatic review requests after every job
  • Win-back and seasonal campaigns to opted-in past customers
  • Unified inbox for calls, texts, chats, and email
  • Mobile app and simple reporting
AI Receptionist

Never send a customer to voicemail again.

It answers in a natural voice, knows your services and service area, asks the right questions, books the appointment, and texts you a summary — day or night.

  • Answers 24/7 or only after hours — your choice
  • Books right into your calendar
  • Introduces itself as your assistant and transfers to you anytime

Included in Pro, or available as an add-on to any plan.

Incoming call
9:40 PM · Tuesday
9:40 PM
Thanks for calling [Business], this is the virtual assistant. How can I help?
Hi, our heater stopped working. Is someone available tonight?
I'm sorry to hear that. What's your address?
432 Maple Lane, Salt Lake City.
Got it. I have an 8 AM opening tomorrow — shall I book that for you?
Yes, please.
Booked for 8 AM tomorrow. I'll text you a summary now. Stay warm!
📋 📋 New booking: 432 Maple Lane, heater repair, 8 AM tomorrow. Transferred from 9:40 PM call.

Example

The follow-up you mean to do, done every time.

1
Mon 2:14 PM

Website form: "Need a quote for a new water heater."

2
Mon 2:14 PM

Instant text reply + booking link

3
Mon 6:00 PM

No reply yet → friendly follow-up text

4
Tue 9:12 AM

Customer books an estimate

5
Wed

Estimate sent with text-to-pay link

6
Wed 4:30 PM

Paid ✓

7
Fri

Review request sent ★★★★★

Example

All automatic. You just show up and do the work.

One platform instead of a pile of apps.

Instead of…

  • A separate CRM
  • A scheduling app
  • A texting app
  • An email marketing tool
  • A review tool
  • A landing page builder
  • An answering service

You get…

SecondShift
SecondShift
All of it, connected, in one app.
Inbox
Calendar
Messages
Reviews
SecondShiftOne login. One inbox.

We help you stay focused on your work.

01

Discover

We walk through how leads reach you today and where they're slipping.

02

Build

We set up your pipeline, AI, booking, follow-ups, and review requests, and connect your phone, website, and social.

03

Launch

Most features go live on day one. Business texting turns on once carrier registration is approved.

04

Improve

I watch the numbers, tune the AI and follow-ups, and check in with you monthly.

Start where you are. Grow from there.

Starter

Never miss a lead.

Starting at $97/mo

  • Unified inbox + mobile app
  • Missed-call text-back
  • Website chat
  • Online booking & reminders
  • Review requests
Book a Free Walkthrough
Most popular

Growth

Turn leads into customers.

Starting at $297/mo

  • Everything in Starter
  • AI text & chat
  • CRM & sales pipeline
  • Automated follow-up
  • Email & text campaigns
Book a Free Walkthrough

Pro

Your full AI sales team.

Starting at $797/mo

  • Everything in Growth
  • AI Receptionist
  • Estimates, invoices & text-to-pay
  • Landing pages & ad lead capture
  • Priority support
Book a Free Walkthrough

Text, call, and email usage is billed at actual use. I'll estimate yours on our call.

The engine behind your whole system.

Leads from your Google profile and your website all land in SecondShift, one inbox, one pipeline. Your Smart Website helps them choose you, and SecondShift turns them into customers.

Get FoundPoppyGet ChosenSmart Websites
Get CustomersSecondShiftYou are here
Who I Help

Built for small businesses like yours.

Whether you serve customers at their homes, welcome them through your doors, or work with them online, we help you get found, attract more customers, and grow your business.

Business Types:

ContractorsHVACPlumbersElectriciansLandscapersCleaning ServicesRestaurants & CafésRetail ShopsBarbershops & SalonsHealth & WellnessReal Estate ProfessionalsAuto ServicesProfessional ServicesOther Small Businesses
Questions

Frequently Asked Questions

No. Missed-call text-back is one small piece. SecondShift is a full sales and marketing platform: lead capture, AI that answers calls and messages, a CRM and pipeline, automated follow-up, booking, estimates and payments, reviews, and marketing campaigns — all in one place.

How many customers did you miss last month?

Find out in 60 seconds — then let's fix it.

Free ReviewCall